Premium finance provider PremFina has teamed up with MyFirst, a leading provider and specialist of insurance for young drivers, in a new strategic partnership aiming to help young drivers to get on the road with the right cover.
MyFirst has established itself in the insurance industry by revolutionising the customer experience for young drivers, who can find the first steps into car insurance confusing.
With so many young drivers also at the sharp end of the cost-of-living crisis, MyFirst have focused on building the right partnership to offer its unique clientele simple, accessible premium finance options.
Key Highlights of the Partnership
- Enhanced Technology Integration: MyFirst will leverage PremFina’s advanced technology platform to streamline the premium finance process, ensuring a smooth experience for customers.
- Tailored Solutions: PremFina’s flexibility in providing customised premium finance solutions will allow MyFirst to tailor offerings that meet the diverse needs of its drivers.
- Competitive Advantage: The partnership means that MyFirst is well positioned to gain a competitive edge by offering a superior premium finance experience.
James Noble, CEO and Founder of MyFirst, said: “Most customers who approach MyFirst aren’t even sure which category of young driver insurance they fit into. Making their journey as easy as possible throughout the buying process – and the life of their cover – is critical. Our choice to partner with PremFina reflects our shared customer-centric values. PremFina’s reputation for seamless, user-friendly premium finance aligns perfectly with our vision, and our commitment to providing first-class customer service.”
Paul Trail, Chief Revenue Officer at PremFina added:
“We’re thrilled to collaborate with MyFirst, a specialist in their field and a real ‘go-to’ place for young drivers in the UK. It’s harder than ever for young people to get on the road, and insurance shouldn’t be a barrier that stops them getting on the road, whether that be for work or anywhere they need to go. We’re proud to be offering those drivers a different, tailored payment option that can make quality cover more accessible.”
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Notes to editors
About PremFina
PremFina is a London-based FinTech which is revolutionising the way people pay for insurance. It supplies insurance brokers and companies with a differentiated proposition which offers essential financing facilities as well as a white label cloud-based Software-as-a-Service (SaaS). Their diverse team together exists to help customers, empower their partners and transform the insurance industry for the better by creating a world where insurance is more accessible and affordable for everyone. www.premfina.com
About MyFirst
MyFirst is a car insurance broker that offers affordable and flexible policies for young drivers, learners and students. By concentrating on this section of the market, they can hunt out the best deals for their customers and have become specialists in this field. They are multi-award winning and trusted by thousands of young drivers.
For more information about PremFina and its partnership with MyFirst, please contact:
Francesca Grant
Marketing Manager
comms@premfina.com